How Lowe Can Price Advertising Go?

Canada announced conversion to the metric system in 1970. A mere 45 years ago! Over the next seven years we were metrified somewhat. Speed signs, gasoline, milk and temperature were some of the first changes. Others conversions have been more by convenience. To who? Why the retailers of course. One of the benefits to retailers since semi-conversion is there ability to advertise prices by what ever weight they see fit with the sole result of “teasing” the consumer into thinking that they are getting a “special” deal.

Why would a retailer want to advertise a kilogram of steak for $21.00 when its far better optics to advertise it at $9.54 a pound? However if it cost $21.00 per pound you can bet that they will advertise it for $4.62 per 100 grams. Another benefit has been of course to the manufacturers/packagers who have whittled away a gram here and there to reduce the overall contents of a package. Remember when you could buy a pound of bacon? Now its packaged “conveniently” in 375 gram packages – that’s .862 pounds. Are there still 12 eggs in a dozen?

lowes001

Well I have finally seen it all in the latest Lowes Flyer – Think you are buying this light bulb for 99¢ – NOPE! Lowes is actually advertising how much tax you are going to pay on this light bulb after the coupon!!!!!

Oh and if you do the math – The GST is payable on the bulb BEFORE the coupon PST afterwards. I think?

 

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1 Response to How Lowe Can Price Advertising Go?

  1. flynnroad says:

    That is down right evil! I feel sorry for the employees at check out that have to deal with the confused customers and are on the sharp end of customer anger once they realized they have been tricked.

    I can see it now:
    “But, your ad says $0.99. Why did you charge me $5.99?”
    Well, sir …

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