Bullseye – “Quite Different” Target


Target Canada president Tony Fisher in an address to the Canadian Club of Toronto sets the record straight on Canadian consumers who expected the retailer’s prices would be on par with its U.S. stores  “We built this business model to be successful in Canada,” he said. “Transportation costs are higher, distribution costs are higher, fuel costs are higher, wage rates vary across the country, the tax rates are different, cost of goods are different, the duties — I think the scale we have here in Canada is quite different from the incredibly different, densely populated U.S. marketplace,”

Well at least he didn’t say we have free health care!

According to the article he said he is not deterred by the notion of consumers who still want to cross the border to shop at Target in the U.S. “I still work for Target,” he said. “We are not trying to compete with ourselves ­— we want to come in and compete with the retail landscape here.” By the way the 30,000 Canadians that had U.S. Red Cards long before Target opened here will be surprised to learn they do not work in Canada.

Gee Target, my Costco Business Card works in both countries and I get my 2% on all purchases regardless as to country.

So fellow cross border shoppers – the best deals still remain below the 49th!


About 2sidesof49

This Blog is for all Canadian Cross-Border Shoppers wanting to maximize their returns on their U.S. shopping trips. Visit 2sidesof49.com for tips and tricks and links to our partners websites, blogs and products. Also check out my book The Canadian Cross-Border Shopping Guide - guaranteed to save you money!
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